If the estimates are accurate, then only 32% of the B2B businesses have a documentedcontent marketing strategy. What is interesting about content marketing is the fact that the trends keep on changing due to a number of factors. Customers fall in love with new items, or there is a new algorithm, for which the content creators have to find alternate ways of promoting content.
If you want to stay at the top of the game, you have definitely arrived at the right place. In this blog, we will discuss how to circumvent the algorithms and enhance the prospect of lead scoring. And if you are writing an assignment on content marketing, then you will get optimum assignment help from the following write-up.
- Focus on the Audience
Your content should cater to a specific audience. For instance, let us assume that your company or website specializes in technology. Then your write-up should be focused on people between the age group of 13-60. The only way you can improve the prospect of lead scoring is to examine the marketing funnel.
You have to create awareness on the pricing, product benefits, through blog posts, white papers, infographics, etc. The consideration stage of the sales funnel can be carried out through websites, webinars, and case studies. Finally, the purchase and the support can be carried out through e-commerce sites. Thus, you have to create content for each stage of the customer journey.
- Publish Quality Content Consistently
Your content should be catchy so as to draw the attention of the people. And you also have to be consistent. For example, if you are relying on Facebook to win over new customers, you have to post 3 times per week. And, if you are using Instagram, you have to post at least once a day. The main intention of frequent posting is to inform the people about the latest products, services or initiatives.
In this “attention economy” world, you have to set the quality bar incredibly high, and keep meeting the standard. However, you also have to consider factors like time, money, promotion, effort, and the fact that there is no shortcut to anything.
- Alter the Format of the Content
The content marketing realm is extremely difficult as you have to be consistent, and you have to come up with innovative ideas every time. In this regard, you have to try out different options like ‘how-to’ posts where you enlighten your readers how to do something. Or, you can compile third-party content on a topic.
You can also shed light on a new trend or item, or you can share your observations and opinions on a subject. Through your content, you can offer a flashback ‘this day that year’ kind of portrayal. You also have the option of surveying your readers with a linked or embedded form, and yo0u can always post an interview with industry leaders and stalwarts.
- Concentrate on Specific Keywords
Keyword research is one of the most crucial factors for getting your content right on the top of the search results. For instance, if you are writing a blog post on a particular topic, you need to look atthe keywords that are available online. This will give you an idea of what people are looking for these days.
Some of the tools that you can use for keyword research are Jaaxy, Soovle, Google Search Console, etc. These tools will give you an idea what your primary, secondary, LSI or broad-match and long-tail keywords would be. And also try to insert the keywords in the meta title and meta description which allows the search engine bots to crawl through your content.
- Evaluate the Results
Once you have posted your content on your website, you should evaluate the traffic engagement from Google Analytics. It offers insight into the website visits, visitor demographics, traffic sources, time on site, bounce rate, conversion and cost per conversion. You use the same for your e-commerce websites too and make changes in your content as per the results you achieve.
Google Analytics is being relied on by 52.9% of the websites around the world to improve their user experience. Apart from Google Analytics, one can also use GoSquared, FoxMterics, etc. to understand how well their content is faring. If you are writing a marketing management assignment, you should incorporate this point.
- Engage with the Audience
If you have a significant number of followers under your wing, it is imperative that you interact with them once in a while. You can form your own community on Facebook, Instagram, Discord or other social media platforms. Tweet chats are an interesting way of directly engaging with your audience, and you can also host other eminent personalities on your chat.
You can allow the audience to provide you with suggestions or ask them to state their grievances. You can use features like Instagram Live or Facebook Live to share updates regarding upcoming events or the products or services you are about to unveil. You can ask your audience to share your posts on their social media handles and offer prize money for a specific number of engagements like likes, shares or conversions.
- Incorporate Videos and Infographics
It is a well known fact that videos receive comparatively better engagements than posts with pictures. 51% of the content marketing professionals state that video is the one medium that offers the best ROI. This is because it has been observed that 64% of the consumers purchase products or avail services after watching branded videos.
Moreover, it has also been witnessed that videos get 12 times more share than the images and text combined. Another tactic that you can employ is including infographics in your content. People neither have time or patience to go through 1000+ word content. In such cases, infographics come in handy, as it summarizes the main points in just a few words along with images. Be sure to include this point in your management marketing assignment.
- Find Your Own Voice
It is very easy to copy-paste the ideas and maneuver it slightly to get some engagement in your posts. But, if you want your brand image to stand out, you have to find your own voice. Another challenge that the content marketers have to face is competing with the insurmountable volume of content production. However, you can take advantage of this aspect.
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If you observe closely, most of the blog posts share the same story again and again. As a result, people have become desensitized to content. This is where you come in with new ideas and topics to discuss. Do not be afraid to state your opinion on certain aspects. People are spending thousands of bucks for a product; the least one shouldweigh in honest reviews if they want to sustain their business.
- Focus on Content Remarketing Strategies
If you are new to this concept, then you should know that content remarketing provides an opportunity for turning bounced visitors into leads, brand recalling and increasing repeat visitor rates. First, you have to define the audience for the remarketing, where you have to create different groups on the basis of their engagement. You can create a new remarketing list in Google AdWords, as 73% of the paid search belongs to Google.
Next, you can rely on Google Display Network, which features over two million sites, including Gmail and YouTube. You can create ads, and strategically place them on blog sites, niche websites and news sites. And, you can also create a variety of formats and choose between texts, images, and video ads. Furthermore, you must keep an eye out for the conversion paths and figure out the highest converting page.
- Address Questions You Get to See Online
Today, people look for effective solutions (easy and smart). You can take this opportunity to create new content. You can address the queries people have and offer them precise remedies. For example, let us assume that you are a music producer. Now beginners get baffled by the information that is out there on the Internet. What you can do is show them the right path and offer your services at a reasonable rate.
In order to know the complex questions, you have to watch YouTube videos, or go through various blog posts and websites. You can also refer them to solutions that would be affordable for the customers and which will give them productive outputs. In this way, you can specify the affiliate links.
As you can see, there are lots of options when it comes to content marketing. It is ideal that you set your niche and decide upon the target audience. Following this, you can very easily work on the promotion and engagement aspect. However, you must be patient in your endeavor, as it takes time to convince new customers regarding the products.
And, if you are writing an assignment on content marketing, you will get vital information from the points above. And, if you need further validations, you can go through various resources, repositories of academic service providers and university libraries. Or, you can hire professional experts for optimum assignment help.
Author Bio:Miguel Hernandez is a content marketing expert. He has over 10 years of experience in the field and has helped numerous clients achieve their engagement target. At present, he is associated with MyAssignmenthelp.com, where he supervises content marketing assignmenthelp provided by the experts.